SEO News Tips and Tricks » pagerank

Rich Content is golden

seo23 — Wed, 12 Nov 2008 13:53:27 +0000

While some people may argue that you can use any content as long as you throw enough backlinks at the site, it is better to have a good structured, content rich website with semantics. Put some thought behind deep linking/interlinking. Use the small tricks such as anchor or bold text. Write your content clever with use of semantics and write as much text as possible. Do not scrape content from other sites, unless for trackbacks maybe. Get some related pages that rank well for your keyword to link back to you. If a site that is already ranking high for your term and is linking back to you, thats always a good thing for the ranking of your own site – good neighborhood is nice Of course i can’t argue about the backlink issue, if you throw just enough backlinks to the site it most likely ranks well even without rich content. But the results are not always the same, so while you can push one site really high with that methode, other sites will ust go down.

For the long run your always better off (especially for whitehat sites) with rich content and some thought put behind your linking.

302 or 301 Redirects ?

seo23 — Wed, 12 Nov 2008 01:16:56 +0000

This is basicially very simple. The numbers reflect the HTTP response code where 301 tells a Robot such as the Google Spider that a site is permanently redirected and any juice such as PageRank should be forwarded to the new location. A 302 redirect however, is just a temporary redirect and tells a Search Engine Spider simply that content has moved for now, but might move back to the old location anytime. So most of the time, you will want a 301 redirect

There are several ways to launch such a redirect either by java script, or any other popular Web Scripting language such as php,asp etc.

here is a small example javascript redirect:

You can also redirect using Meta tags, but i wouldn’t reccomend it to you…

The safest way is probably the mod_rewrite which would be added to your .htaccess file like that:

RewriteRule ^olddomain.tld/olddirectory/(.*)$ http://newdomain.tld/ [R=301,L]

Now if you don’t use mod_rewrite then you can also do it like that:

redirect 301 / http://www.olddomain.tld/

http://www.newdomain.tld/